A historic gem located in the heart of Temecula Valley, CA, Murrieta Hot Springs Resort has a rich heritage dating back to its original opening in 1902. Under new ownership, the property was extensively restored to its original vision as a premier wellness resort in 2023. Maintaining much of the original Mission Revival-style architecture, a new brand identity for the property needed to capture the resort's unique history, while fostering the vision for its next chapter. Rooted in colors found across the property's landscape, geometric shapes and hieroglyphic-like symbols, the brand identity honors the resort's historical roots but also positions it as a modern sanctuary of well-being.